Plastics - Water companies are in the Oil Business!

So you are thirsty and drop into the gas station. You pay $1.50 for a small bottle of Dasani water and your thirst is quenched.

Yet what has really just happened that will stay with you a lot longer than your recent thirst.

You just paid more for your water , and not a very good one at that, than you do for your gasoline

You thought you were paying $1.50 for water, but really you were paying $1.50 for some oil. Oil that it took to make your water bottle and oil that it took to bring that wattle bottle from the factory to you.

That company that you gave the $1.50 is not in the water business, it trades speculatively on the futures market every month on the cost of purchasing oil so it can give you the loss leader, the water to you. It knows you are thirsty and that you will pay it what ever it wants for your water.

What can you and we do about this as we really don’t believe that the companies that sold you their water have any intention today of getting out of the business that gives them their profits.

Fidel Casto said a bunch of interesting and times crazy things and yet this statement begins to ring true. “In hardly 18 years water will have become a distant memory for over one billion people. There will be social and economic disorder and wars will be over Blue Gold. Castro’s prediction clock runs out of time in 2025! What year was Mad Max 2 set?


Now for some good news!

There is nothing more expensive than Ignorance…..And now we are not ignorant to this one part of of our overall plastic puzzle

So the good news is there is a lot we can be doing.

  1. Experimenting and deciding whether hemp or another plant based resin can be made into a bottle so that it can contain the water that may quench your thirst and at the same time break down in the ocean so that it doesn’t kill our fish and algae.

  2. Clean up the plastic in the ocean (most of which is floating in large lumps and tiny particles near the surface, and also clean up the beaches.

  3. Figure out how to make our clean water cost nothing and be from other abundant sources so you don’t buy the bottle you just bought.

You may irrationally believe this is impossible and it may be until it is not! What IF…… ?

An IF How To:


For beach clean up may be start influencing others by following #5minutebeachcleanup and the work of Carolina Sevilla who originated her global work from the beaches. of Costa Rica. Help her perhaps put her awareness programs into your. school.

Background of the sheer volume of plastic in our seas and the work of Carolina Sevilla

More than 8 million tons of plastic is dumped into our oceans every year, and even on the world’s most pristine, five-star beaches you might be surprised what you’ll find if you look a little closer. Shocked by the plastics waste she picked up along the shoreline in her native Costa Rica, Carolina Sevilla started the 5-Minute Beach Clean Up movement, which has gone global. H

Recent research from the the University of Georgia and the University of California found plastic weighing the equivalent of one billion elephants has been produced since the 1950s, with only 9 per cent recycled and 12 per cent incinerated. The rest? It has tragically been put in landfill sites or the natural environment, and polluting soil and oceans, and experts estimate that 90 per cent of the world’s seabirds now have pieces of plastic in their guts.

So where do these bottle go when you clean them up. Because. of technologies for alternative fabrics, the fashion industry is turning plastic bottles into clothes for yoga. and lifestyle, Adidas now has a new shoe made from recycled bottles.

At IF we. are not huge fans of wearing chlorinated. bottles on our skin, so we are looking at not having plastic at all!

Let us know any ideas you may have.