Grain & Gluten - A growing health epidemic

Your great grand parents and. even your. grand parents. are unlikely to. have eaten the foods you are. As a consequence even though medicines didn’t exist like they do for you today, they didn’t have the same health issues as you and your family are challenged with.

Founder of one of the world’s fastest. growing healthy for. you snack food companies, Daniella Hunter believes that gluten is inherently damaging to the gut, leading to inflammation in the body. Further she believes that with the ubiquitous presence of gluten in today’s marketplace, an alarming epidemic of gluten intolerance is rapidly rising and may only increase over time. She anticipates that gluten-free foods may eventually become the norm, with grain free following not far behind.

Food allergies and intolerances are a growing public health concern, driving increased consumer demand for products that are tailored to meet special dietary requirements. The market for gluten-free foods is growing exponentially, with the United States, Italy, and the United Kingdom making up the three leading consumer markets.

Celiac disease is an autoimmune digestive disease that damages the villi of the small intestine and interferes with absorption of nutrients in food. Global sales of gluten-free foods and beverages which were estimated at $2.6 billion in 2010  are expected to exceed $6.2 billion by the end of 2018.with USA leading at 53% (source MarketWatch and FoodExport). Technavio's analysts forecast the Global Gluten-Free Food Market to grow at a CAGR of 11.82% during the period 2018-2022.

In addition the global Tortilla Category is also growing  and USA sales in 2015 were $13.8 billion. Tortillas overtook and outsold white sandwich bread sales in 2010. Source:

Ms Hunter, who. founded. The Real. Coconut which is distributed by Whole Foods. Markets, Safeways and over 1500 USA stores believes that healthy choice products are also taking advantage of the global potato chips market which is expected to grow at a CAGR of 4.3%, during the period 2017-2022, to reach a market value of USD $40.3 billion by 2022.

Greater affordability and availability have helped substantially grow potato chip consumption globally. With the younger population representing a key segment of total demand, product innovation has become an imperative for market players. Most notably, flavors like salty, sour, sweet, hot sauce, ketchup, light salted, red hot, etc., represent the continuing focus on such product differentiation. The increasing young population globally, disposable incomes and changing lifestyles are considered reasons for promoting higher consumption of chips. These chips are served as appetizers, side dishes or as snacks.  Innovation or new product offering is considered as an opportunity for this market. The introduction of healthier alternatives, like the low-fat and low-sodium chips, in the emerging markets also supports the growth of this industry. There are more potato chip substitutes available in the market and this could shift consumer loyalty, giving opportunity to alternatives like TRC’s Coconut Flour Tortilla Chips.

Growing popularity of tortillas and tortilla chips made with unique non-GMO and organic ingredients is a key trend in the global market.  8% of the North American population followed a wheat-free or gluten-free diet as of 2016. In the United States, gluten-free food grew from 2.8% of all food sales in 2013 to 6.5% in 2015 (approx. $13.76 BN). Source:

According to the source and National Foundation for Celiac Awareness, the following market data is reported: US sales of gluten-free foods and beverages were more than $2.6 billion by the end of 2010. They are expected to exceed $6.6 billion by the end of 2017; 1/133 Americans have Celiac Disease;  18% of adults are buying or consuming food products tagged as gluten-free; Almost a third of adults in the US say they want to cut down on the gluten they eat or consume a gluten-free diet; and three million Americans across all races, ages and genders, suffer from Celiac Disease; and 29%, almost a third of adults in the US, say they want to cut down on the gluten they eat or consume a gluten-free diet.

USA, Mexico, Brazil, UK, Canada and Germany are considered major markets for tortilla chips. Innovative flavors, wider accessibility, and the rising popularity of convenience-based snacks are seen as major drivers of growth in the global tortilla chips market.